How to Build a Niche Community to $1,128,306 ARR in 12 Months.

Yesterday the TMFA Community made $3,091.25 in 24 hours. In theory, 12 months from now, my community will generate $1,128,306.25 in annual reoccurring revenue, and I will be free to do and make whatever the fuck I want. Amen.

No VC. No code.

Not bad for an independent artist with a smallish audience.

Image for post
Image for post

This is a short essay with three concepts that ought to inspire anyone with an audience and specialized skills looking for freedom and wealth to start building a niche community.

  1. The time is now.
  2. How to get started.
  3. The road to $1m ARR.
  • Niche communities are a thing, and big tech is getting unbundled. My community is a testament to that. Simply put, I built a discussion board, education platform, and set of resources for my niche — Independent Artists wanting to commune online and sell more directly to customers.
  • No code tools like Notion, Circle, Airtable, Zapier, and Squarespace made it easy for a non-technical artist like me to build a community and set of tools that can scale without a single line of code.
  • You will need to have an audience and a specialized set of skills. If you have neither of those, work on that now.
  • Over the last 5 years of making and selling nearly 1,000 artworks direct to collectors online, painting 50+ murals for big brands, and creating headlines in every major news outlet, I learned a ton. The problem was that every painting sold, mural made, and headline created was like starting from scratch. My time did not scale.
  • I noticed that I was getting asked the same career-related questions in DMs and emails from my followers. I realized that I needed to document and codify my knowledge into a structured framework to articulate the vision for the TMFA Community membership. I needed a roadmap.
  • A la Jack Butcher, I decided to turn my experience at The Most Famous Artist into a product. Build One, Sell Twice, right, Jack?

So, I opened up Whimsical, and this is the mindmap of features I came up with for my community:

Image for post
Image for post

My first day was a success. I set the price for my community at $99 per year. I got 50 new subscribers (some at an early bird discount) in the first 24 hours, and the community continues to grow.

Engagement within the community is high, and I haven’t even started to growth hack the shit out of memberships, and blow out the content marketing.

Image for post
Image for post

I launched with a partial set of features including community discussions, the athenaeum, and the resource section outlined in my mindmap. I have the tools, form documents, and practicum features in development. I opened my community with 1% of the total features I want to build available to members. Why?

So yeah, I am just getting started. And I have a lot to learn and even more to do. I hope you will root for me because, in addition to creating true wealth (thanks Naval), I plan to help tens of thousands of artists connect and succeed independent of the traditional, stale, exclusive, bullshit art world.


Image for post
Image for post

Here is my Twitter, Instagram, and newsletter if you care to follow along as I build the TMFA Community.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store